Fiori del Sole

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The real deal

Posted on March 26, 2013 at 6:35 PM

You know, I'm "aware" of how important it is to reduce/reuse/recycle and take note when companies grossly over-package products. I constantly have a pile of jars and bottles and cardboard that needs to be sorted and dread the noise (from my kids' complaints) of tins and lunch bags etc. despite our daily efforts to keep it under control.  I am aware.  Moreso now that our city's new green initiative has taken a conscientious approach to get everyone on this bandwagon by spending thousands of tax-payer dollars on fancy garbage and recycling bins that require two different trucks to pick them up.  This winter was interesting but I can't imagine all that organic matter sitting, rotting, stinking in the fancy bin in my garage.  Every time I see those 3 bins lined up, taking up valuable space in my garage,  I  roll my eyes.  We need to adopt the European way of central bins for recycling and garbage just like the super mailboxes rather than house to house. Especially in densely populated areas like townhomes. That will really reduce the amount we carelessly throwout if we all have to walk it down the road!

In this still-new business venture Miranda and I have embarked we look for ways to a) reduce our costs, b) package in a green-friendly way and c) maintain our product quality in the hands of our customers. 

We've purchased a tiny vehicle and have stopped the madness of the local markets (for us anyway) by switching to home parties and web-based sales.  I still think it's wonderful for local growers to sell their product in this manner.  For us, we help the environment because we aren't over-producing and packaging our product and waiting for customers but rather making small-batch runs and taking it directly to the customers who are interested.  I am aware there are still many ways we can change to help our environment and I am in awe of people who truly are the real deal when it comes to being green. Erin R. for instance is someone who inspires me to recycle and I find myself saying..."Erin would be impressed by that" when we recycle or reuse something that before we wouldn't even consider doing.

To further this greening...hey, our car is green! although it's not "green" as in "hybrid" but wow is it ever great on gas!  I digress:  we've been looking at alternative packaging options and I'm thinking now we should change our company focus and move into the alternative packaging business because there are very few options for wet products like lotions and shampoos.  I read about paper bottles and that's just fancy wording for "plastic wrapped paper made to look like a paper bottle" so in researching further I came upon this blog: http://myplasticfreelife.com/2012/10/luxury-hotel-says-no-to-single-sized-shampoo-bottles/

This gal is the real deal in her efforts to spread the news about recycling, reducing and making our planet a better place.  Reading this blog made me aware I know very little about all there is to know about harmful effects of packaging and waste: how consumerism has taken a left turn.  Ridiculous that with all the damage "we've" done over the last 50 years now "we've" made an industry out of reduce/reuse/recycle and getting back to basics. Like using natural products that are found locally when possible, made and marketed locally instead of zooming around the world leaving a wake of packaging and not using petroleum or chemical-based products.

I could go on...but you get the drift...

For our next phase of business development we are on the hunt for eco-friendly, reduced packaging options.  Thank you Beth for your inspirational blog.  Wonderful thought-provoking read.

Laura and Miranda

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